Tai Pei Frozen Food

2017 NSAC Campaign for Tai Pei

As part of the National Student Advertising Competition, my class and I created an integrated campaign for Tai Pei Frozen Asian Entrees. 

I was a member of the Creative Committee, the chair of the Video Committee, and one of four presenters to pitch our final campaign. My selected work can be seen below.



This creative manifesto gets to the heart of how millennials seek flavor in their lives.


30 Second Spot

Each video features a Flavor Seeker  and the Tai Pei Door in a blank white space mimicking the "sea of sameness." They will highlight the target's flavorful lives and feature equity shots of Tai Pei product.