Tai Pei Frozen Food

2017 NSAC Campaign for Tai Pei

As part of the National Student Advertising Competition, my class and I created an integrated campaign for Tai Pei Frozen Asian Entrees. 

I was a member of the Creative Committee, the chair of the Video Committee, and one of four presenters to pitch our final campaign. My selected work can be seen below.

Class_Print-page-001.jpg

Manifesto

This creative manifesto gets to the heart of how millennials seek flavor in their lives.

Class_Print-page-010.jpg

30 Second Spot

Each video features a Flavor Seeker  and the Tai Pei Door in a blank white space mimicking the "sea of sameness." They will highlight the target's flavorful lives and feature equity shots of Tai Pei product.

Class_Print-page-018.jpg
Class_Print-page-016.jpg